Management of Strategic Marketing

About The Book

Initiated only a few decades ago, economic liberalisation and globalisation have been instrumental in radically altering the commercial landscape. The responsibilities of CEOs and other corporate leaders have changed dramatically in recent years. Managers, both current and future, need to be able to think strategically by considering the external and internal environments of a company and extrapolating the trends from there. This book, Strategic Marketing Management, was written with the needs of business school students in mind. Exemplifying the various models and theories with relevant business context has been done. The discipline of management known as "Strategic Marketing Management" offers methods for effectively confronting marketing's many difficulties. This book examines strategic marketing in a concise manner, making the topic accessible to readers at any level. Both novices and veterans in the field of Marketing Management will find this to be an invaluable resource. Management students and business marketers of all sizes can benefit from the ideas presented in this book.