Techniques for Business Research

About The Book

Business Research Methods is the ideal manual for students embarking on an investigation project because it serves as a complete introduction to collaborative research. The authors draw on their own extensive expertise, as well as that of actual students and administrators, to provide readers with advice for advancement and direction so they can avoid common mistakes. This popular course reading, developed specifically with business and administration students in mind, explores the nature and purpose of business research as well as the difficulties it raises while also offering students practical advice on conducting their research. In addition to a wide range of pertinent contextual analyses, the book also has a generous discussion of morals, a section on web research techniques, and a strong emphasis on practical information, such as planning a project and writing it up. With yet another portion on the concept of business research that explains why an understanding of research methodologies is so crucial to a more in-depth investigation of business and administration, and yet another section on examining in subjective research. Business Research Methods continues to be the key resource for helping you develop a thorough understanding of the topic.